The New Big 5 project launches today

Launching April 20, 2020: The New Big 5 project is an international initiative to create a New Big 5 of wildlife: the Big 5 of photography, not hunting. Shooting with a camera, not a gun.

Cape pangolin - Jen Guyton

The initiative, which launched today, is supported by over a hundred of the world’s leading photographers, conservationists and wildlife lovers, including Dr Jane Goodall, Ami Vitale, Moby, Steve McCurry, Brent Stirton, Bertie Gregory, Steve Winter, Greg du Toit, Thomas D Mangelsen, Djimon Hounsou, Nick Brandt, Steve Winter, Ben Fogle, Joanna Lumley, Tim Laman, Art Wolfe, Xi Zhinong, Daisy Gilardini, Sandesh Kadur…, and wildlife charities such as Save The Elephants, WWF, Dian Fossey Gorilla Fund, African Wildlife Foundation, IUCN, Conservation International, Orangutan Foundation, Polar Bears International, HAkA, Greenpeace…

The new project asks for people around the world to VOTE on the New Big 5 website for the five animals they want to be included in the New Big 5 of Wildlife Photography.

In 2020’s dark and difficult times, this is an exciting, positive project - a celebration of wildlife and wildlife photography, but with a serious message: the world’s wildlife is in crisis. The next ten years are critical. More than a million species are currently at risk of extinction, from elephants, cheetahs, orangutans, lions and polar bears to ‘unsung heroes’ and little-known species, each too valuable to lose.

Yunnan Snub-nosed Monkey - Xi Zhinong

“What a great project the New Big 5 is. I wonder what the final choices will be? There are so many incredible animals in our world. Any project that brings attention to animals, so many of whom are threatened or endangered, is truly important.”
Dr Jane Goodall (The Jane Goodall Institute)

The old big 5 was based on the five toughest animals in Africa for colonial hunters to shoot and kill. The New Big 5 of Wildlife Photography will be the world’s five most popular animals to photograph and see in photos. It will include animals from all over the world, not just Africa, so it could include polar bears, orangutans, tigers, grizzly bears, gorillas, lions, elephants, wolves or others…

Bengal tiger - Thomas Vijayan

Which animals will make the New Big 5?

The New Big 5 project wants to focus attention on the world’s incredible wildlife and the urgent need to act globally to save these animals, our planet and ourselves.

On the New Big 5 website, there's a specially recorded series of Podcasts (Ami Vitale, Brent Stirton, Steve McCurry, Bertie Gregory…), interviews, articles, photo galleries, big 5's and more.

There’s also a FREE Educational FUN PACK to download for young people, including jokes from comedians Russell Kane, Milton Jones, Seann Walsh and more.

To vote and find out more visit the website and follow the project across social media.

Instagram @newbig5project
Facebook @newbig5
Twitter @newbig5project

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